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SaaS / Tech
DataFlow Pro
-69% Cost Per Lead
The Challenge
DataFlow Pro was burning through $10k/month on Google Ads with very low lead quality. Their cost per lead was nearly double the industry average.
The MarketHom Solution
We completely restructured their PPC campaigns, implemented tight negative keyword lists, and designed custom landing pages with high-conversion hooks. We also used AI for real-time bid optimization.
Key Performance Indicators
Cost Per Lead
$12.40→ $3.90
Lead Quality Score
34/100→ 87/100
Conversion Rate
2.1%→ 6.4%
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